Saturday, April 12, 2008

No Evil

I was Art Director for a campaign of commercials for Net10, its ad agency Droga5, and their production company World Leaders Entertainment. These commercials have aired all over as well as the internet, and I'm pleased with the way they turned out. It was a dream come true, being asked to head up the art styling for this project since the primary inspiration for the commercials just happened to be two of my favorite childhood cartoons, The Superfriends and Scooby-Doo.

Frame showing Dr. Triclops and his death ray, from the spot titled, "Agent".

Before a project like this begins, the production company (WLE) has to win the job, often having to create sample art on spec to win the job. WLE hired me to work up a shot with the influence stated above plus a big dose of Alex Toth. I love the panel I came up with first:

Everyone liked it too, but as usual I took the client too literally, and they wanted to turn down the Toth knob and "crappy" it up a bit to go back in the Superfriends direction, along with a few changes. The revised panel looked like this:

There were a few houses competing for this account, but by this stage it was narrowed down to 2, World Leaders and J. J. Sedelmaier. In order to "break the tie" they asked for another round and wanted to see three more characters, so I came up with this:

This is still my favorite Sharak design, which in the end, changed quite drastically. The background here, and for all the spots, was painted by a very talented artist named Reggie Butler. So these two panels won the job and since I crafted the characters they asked me to be the Art Director. Now this was entirely on top of a full time job as designer on the Venture Brothers season 3. Needless to say, I was very busy last fall. The campaign was eight, one minute commercials and had over a dozen original characters, for which I probably drew several designs each. I have a ton of cool designs that never made the cut that I will show here and over the next few posts. You can check out the 45 second versions of the spots at the official No Evil Site.


Blogger mikecarloooyeah said...

Pretty awesome... Too bad I couldn't stay on this project. Congrats man.

8:48 AM  

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